By Jordi Lippe-McGraw
Published on August 14, 2021
The pandemic turned the world upside down. Life and business as we know them were forced to change in an instant. Healthcare, in particular, had to pivot quickly as hospitals were being filled with COVID patients leaving little room for preventative care. That sudden chance essentially created a new category of at-home wellness. And it’s not just about telemedicine – which was great to connect with doctors and not fall behind on all your health checks – but lab work, testing, and other in-office essential services just couldn’t happen. So doctors turned into entrepreneurs and created a solution.
Approximately 41% of U.S. adults avoided routine medical care during the pandemic–and while that number is slowly rising, the drop in medical care was so steep, experts say, “there no way it could not have been harmful.” In fact, one skipped appt might seem minor, but it’s already shown to have significant repercussions, including a rise in deaths from heart disease and a looming wave of issues due to delayed diagnoses of common chronic diseases.
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