The 36-year-old Rickelle Williams is tasked with pioneering a longtime dream for Miami Beach officials — diversify the tourist haven’s economy. Thanks to her efforts the past two years as economic development director, it’s finally becoming a reality. Williams gained approval in March 2021 from the city commission to pay for two initiatives: the expedited plan review and permitting program and the job creation incentive program. The former ensures applicants receive building permits for office renovation projects within two weeks of submitting an application. The latter rewards $60,000 over the four years to executives bringing 10 employees to the city with a minimum annual salary of $70,000. The program gives additional financial rewards to employers that hire local, especially employees educated in the area.

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